FishFeed Direct Logo FishFeed Direct

Feed better. Farm smarter. Earn more.

FishFeed Direct is a digital platform that helps fish farmers manage their entire production cycle—from fingerlings to harvest—while giving them easy access to high-quality fish feed, affordable prices, and flexible financing options.

By bringing everything together in one place, FishFeed Direct addresses key challenges in aquaculture: inconsistent feed quality, limited access to capital, and lack of farm data visibility.

The result is improved feed efficiency, higher yields, and more stable, predictable incomes for smallholder fish farmers.

Affordable feed
Flexible financing
Farm insights
Active Cages
128
+8% this month
Feed Ordered (kg)
4,560
Verified suppliers
Loans Disbursed
KES 2.3M
Repayment rate 98%
Avg FCR (est.)
1.5
Improving with data

Everything farmers need — in one app

Manage farms and cages, log feed and growth, buy verified feed, and access financing without leaving the platform.

📊

Farm & Cage Management

Track farms, cages, and batches from stocking to harvest. Get alerts for feeding and measurements.

🪣

Verified Feed Marketplace

Access quality feed at fair prices directly from vetted suppliers. Compare nutrition and pellet sizes.

💳

Flexible Financing

Apply for pay‑as‑you‑grow financing, track approvals, disbursements, and repayments in one place.

How it works

Step 1

Onboard & Set Up

Add your farm, cages, and current batches. Invite group members if applicable.

Step 2

Manage & Buy Feed

Log feed and growth, then purchase verified feed at negotiated prices.

Step 3

Finance & Grow

Apply for financing, track approvals and repayments, and plan your harvest with data‑driven insights.

Premium Fish Feed

(20 results)

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Finisher

20kg / pkg

KES 19.50

Finisher

25kg / pkg

KES 26.00

Finisher

25kg / pkg

KES 29.00

Finisher

20kg / pkg

KES 23.10

Grower

25kg / pkg

KES 30.50

Grower

20kg / pkg

KES 23.10

Grower

25kg / pkg

KES 31.50

Grower

20kg / pkg

KES 25.70

Crumble

25kg / pkg

KES 34.50

Crumble

20kg / pkg

KES 29.00

Starter Mash

25kg / pkg

KES 34.50

Starter Mash

20kg / pkg

KES 29.00

Crumble

10kg / pkg

KES 16.00

Starter Mash

10kg / pkg

KES 16.00

Finisher Low Pro

25kg / pkg

KES 28.00

Finisher High Pro

25kg / pkg

KES 31.00

Samakgro Grower Tilapia

25kg / pkg

KES 34.00

Samakgro Pre-grower Tilapia

25kg / pkg

KES 38.00

Growers Finisher pellets

20kg / pkg

KES 30.00

Growers Pre-Finisher pellets

20kg / pkg

KES 30.00

Real impact for smallholder farmers

  • Better feed utilization and lower FCR through structured logging
  • Higher yields and predictable harvest planning
  • Reduced cash‑flow gaps with alternative financing
  • Trusted supplier network for quality and traceability

At a glance

Farmers onboarded
500+
Counties served
10
Avg repayment rate
98%
Verified suppliers
12

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